Who’s the boss?

<!– @page { margin: 0.79in } P { margin-bottom: 0.08in } A:link { so-language: zxx } –>With the print news  going by way of the dinosaur, it’s interesting to observe the inaction of the journalists and columnists that rely on the monopolization of media and minds that the newspaper model has historically allotted them. Now that the playing field is leveled and media consumption is evolving, I find it surprising that the more established players aren’t capitalizing on the closing window of opportunity. Taking it one step further, I would speculate that the majority of the perceived “voices of authority” are now behind the eight ball when in comes to consumer behavior patterns. For example, when was the last time you read an article in the mainstream (print or online) that included such a progressive footer?

“I invite you to comment on this column on my blog, On the Ground. Please also join me on Facebook, watch my YouTube videos and follow me on Twitter.”

Beautiful. The invitation (call to action), the hyperlinks (simple & direct) and the diversity (4 separate social tools) are perfect. Just beautiful.

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