DIY: Opt out of cookie sniffing and data trading…and adblock plus!

There are some innovative companies out there planting cookies on a website visitors computer (read:your), then tracking their habits in an attempt to sell them relevant ads. Not the end of the world right? Personally, I use adblock plus (Minimal requirements: Firefox 2.0, Thunderbird 2.0, SeaMonkey 1.1, Flock 1.0, Songbird 0.7, eMusic Remote 1.0, Prism 0.9) so I don’t see most ads displayed online.

Regardless, these outfits are capitalizing on the rush for data in their attempt to circumvent their customers in what could be described as the polar opposite to Vendor Relationship Management (VRM).

I’ll write more on VRM later – quite an interesting initiative!

Ok so yeah, here’s how to opt out this scheme (unless you like being advertising to): http://www.networkadvertising.org/managing/opt_out.asp

h/t Seth Godin

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