Events: 6/3/09 Rockin’ the Cloud with Reside

**Update: here’s the slideshow courtesy of Eric Scheel, Sr.Application Architect at Reside

Initial Impressions:

The Wayzata Ballroom is absolutely beautiful & they’ve done it right: plenty of good food & drink

This is a great promotional tool for Reside, I think any agency should do what they can to throw an informational/educational event.  Bring people together around your brand- it’s great for spreading brand awareness within the local market.  This will surely be enlightening as I’ve been meaning to dig into the cloud more…GigaOm has a ton of serious cloud content.

8:39 – here we go!

Matt Meentz opens with his some stories on mystarbucksidea.com, the obama transition team site (change.gov/citizenbriefingbook)

Over to George Reese: founder of Valtira & enStratus.

Cloud computing: 42b market by 2012 according to IDC; Merril says 160b market.

What is cloud computing?

virtual servers, think dell & sisco

the service is accessible via web browser or network API

requires zero cap exp & is pay as you go

Implications:

Empower access to tech to those in need without the know how thus increasing innovation & freedom/flexibility to make mistakes, frees up cap for other needs.

Layers of the cloud: Saas (software as a service) is on paas (platform as a service) is on infrastructure as a service (Iaas)

next speaker: Eric Scheel, Reside Chief Technical Architect

“conversations are going to occur whether you like it or not, so? do you want to be a part of it?” old quote but worth hearing again and again and again…not enough orgs are listening.

More bullets and examples of embracing social media…heard all this a million times before…can we move on already?  It would be refreshing to experience a presentation on “overcoming the psychological barriers to social media”.

In my opinion, a lot of orgs/marketers need some basic education on what the fundamental power shift from producer to consumer means:  why they must listen, how to be humble, and when /where to interact with their audience. If they cannot wrap their heads around the big picture then no amount of social media will help anything their au their audience.  For example, an friend of mine is closely involved with a social media project within a major fortune 500 co.  He recently described his job as merely being a corporate psychologist as he’s hand holding executives 2 decades older than him: bogged down with inter-office politics, overcoming fear, and fighting ego.

Thanks to Reside for making this a reality!

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