free
Lately there’s been no shortage of conversation around the concept of “free”, mostly as a result of the recent publication of Chris Anderson’s latest book “Free: The Future of a Radical Price”.
With so many .com’s focused on free, I consider it timely and relevant; I’m going to be expanding on this subject over time, but here is a primer I recall reading well over a year ago on a plane ride.
Some questions to get the wheels turning:
defining free: what does free mean? What is really free vs. what is not really free? In the end, what is the true price of free?
philosophizing free: what should be free vs. should not be free? Does information really want to be free, and if so, in what context-freedom from boundaries/limits or freedom from a price tag?
predicting free: what will be free vs. what won’t be free 1, 5, and so on? Where does free lead us? Is free a viable long-term business model, either as a stand-alone strategy or part of a product mix ?
Here’s three different expert opinions on free. I need to think about this one a bit before adding my 2c…
Seth Godin: http://sethgodin.typepad.com/seths_blog/2009/06/malcolm-is-wrong.html
Malcolm Gladwell: http://www.newyorker.com/arts/critics/books/2009/07/06/090706crbo_books_gladwell?currentPage=all
Mark Cuban: http://blogmaverick.com/2009/06/30/free-vs-freely-distributed/
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