…on generating additional buzz/rev for your live event.
The much anticipated (and expensive) Blogwell event is kicking off in less than an hour…sure to be a good time for all!
I tried my usual “starving student” volunteer/price break approach to no avail…damn…but 2/3 isn’t bad!?!?
Anyways, moral of the story is this - If you’re hosting a big ticket event that sells out quickly, why wouldn’t you implement a paid live-stream option for those who:
(a) want to attend/pay full price but can’t get their hands on a ticket
(b) want to go but can’t for logistics purposes
(c) too broke/cheap to pay full price (ie-me!)
Figure out the demand/price point, and give yourself the added benefits of REVENUE + BRAND EXTENSION.
Sure beats the “…We’ve sold out, email us to get on the wait list bs”
Seems like a no-brainer – what am I missing here!?!?!
Does anyone have experience in this approach? What might the objections/concerns be from the organizers/hosts perspective?
TEDxTC – are you listening?
safe words to avoid: try & should
To try is to attempt; an earnest and conscientious activity designed to do or accomplish something.
Some things are so vast, largely unknown, or contingent upon so much – that all one can do is try. Other things are relatively easy to commit to, to see through, or to make happen.
There are times to try & times to do. More often than not, try is a lame cop-out that succeeds in nothing other than wasting two or more people’s time. It’s chalk full of fluff and strangely reminiscent of an empty promise. As a wise man once said, “Do or do not…there is no try”.
Should is another one of these counter-productive overused nonsense words. Should entails an intent, but not an obligation, to do something; marginal in nature
To use the word should when negotiating or otherwise attempting to establish something concrete is simply weak . Without adequate explanation or further exploration it leaves too much room for failure.
Since there’s no way around “shoulds” and theoretical future unknowns at large, it’s important to think-through and articulate exactly what a should is contingent or dependent upon. When using should in a “business context” the question is worth asking: what is creating the uncertainty and most importantly, what can be done to reduce or eliminate that uncertainty all together?
