Ideation, co-creation, crowdsourcing, etc.
Best Buy is expanding its private label offerings based on the “mountains of customer feedback…”
Campbells soup wants your ideas
There’s an ideastorm brewing at Dell
Starbucks wants to shape their future with ideas from outside their walls
There’s clearly a trend here, the question I have is: how long do these companies have before their “idea pools” become [...]
