jeffpesek.com» Michael Lebowitz http://jeffpesek.com create and complete Sat, 08 May 2010 05:20:09 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Review/notes-CATFOA 5/11 http://jeffpesek.com/2009/05/reviewnotes-catfoa-511/ http://jeffpesek.com/2009/05/reviewnotes-catfoa-511/#comments Tue, 12 May 2009 00:05:39 +0000 Jeff http://jeffpesek.com/?p=216 Thanks to Tim Brunelle for making this series of speakers and events possible.  From what I understand, if I heard anything over current (5 tab) internet adventure, this will be the last one for this year.

Tissues

Anyways, we’ve got Michael Lebowitz (@bigspaceship) from Brooklyn NY here talking about  advertising (yawn) in a post advertising world.

Ok, so mass marketing is dead.  Next.

  • value exchange
  • earn attention-yes, it isn’t given
  • “if you talked to people the way that advertising does they’d punch you in the face.” -Hugh Macleod
  • fun begets passion.passion begets quality. Nice!

Ok, Michael is still talking but I’ve already moved on to more relevant and informative content…working on tomorrows post.

]]> http://jeffpesek.com/2009/05/reviewnotes-catfoa-511/feed/ 0