Permission Marketing nuances and MIMA…and Godin!
The essence of Permission Marketing is:
“…the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.”
The phrase was originated [...]
DIY: Opt out of cookie sniffing and data trading…and adblock plus!
There are some innovative companies out there planting cookies on a website visitors computer (read:your), then tracking their habits in an attempt to sell them relevant ads. Not the end of the world right? Personally, I use adblock plus (Minimal requirements: Firefox 2.0, Thunderbird 2.0, SeaMonkey 1.1, Flock 1.0, Songbird 0.7, eMusic Remote [...]
